Meet the Minds Behind Thoughtza
Our team combines decades of mobile gaming experience with cutting-edge monetization expertise. We're not just consultants—we're industry veterans who've built, scaled, and optimized games that millions play every day.
Marcus Chen
CEO & Founder
Marcus started his journey in 2012 when mobile gaming was still finding its footing. After leading monetization teams at three successful game studios, he noticed something troubling—too many brilliant games were failing not because of poor gameplay, but because of misunderstood monetization strategies.
He founded Thoughtza in 2023 with a simple mission: help developers turn great games into sustainable businesses. His approach? Treat every monetization decision like a game design choice—it should enhance the player experience, not detract from it.
Our Expert Team
Each team member brings unique perspectives from different corners of the gaming industry. Together, we've helped over 200 games improve their monetization strategies.
David's background in behavioral economics gives him a unique edge in understanding player spending patterns. He spent five years at a major mobile publisher, where he increased average revenue per user by 340% across their portfolio.
His expertise lies in creating monetization systems that feel natural to players. "The best monetization is invisible," he often says. "Players should never feel like they're being sold to—they should feel like they're being rewarded."
Sarah transforms complex data into actionable insights that actually make sense. Before joining Thoughtza, she worked at a data analytics firm specializing in mobile apps, where she developed predictive models that helped clients identify high-value players within their first week of gameplay.
Her approach to analytics is refreshingly practical. She focuses on metrics that directly impact revenue and player satisfaction, cutting through the noise to highlight what really matters for your game's success.
Our Approach to Mobile Game Success
Player-First Monetization
We believe the best monetization strategies enhance gameplay rather than interrupt it. Every recommendation we make is tested against one question: does this make the game more enjoyable?
Data-Driven Decisions
Gut feelings don't pay the bills. We base every strategy on solid data analysis, A/B testing, and proven market research. Your success is built on facts, not hunches.
Sustainable Growth
Quick wins are great, but long-term success requires sustainable practices. We help you build monetization systems that grow with your player base and adapt to market changes.
Partnership Mindset
We're not just consultants—we're your monetization team. We work closely with your developers, designers, and marketing teams to ensure every strategy integrates seamlessly with your game vision.